Jolyn

Deployable Structure

Problem:
Jolyn is a swimwear company whose target customers are athletic women and girls. Functional and fashionable, Jolyn is worn by celebrities and girls alike. They are especially known for their bright and angular swimsuits. Without a retail store Jolyn depends entirely on their online website and trade shows to sell their suits and does not have a recognizable display.

Solution:
Creating a deployable structure that will give Jolyn the ability to expaned their customer base and create a notifiable, marketable brand that puts the product directly in the hands of the consumer.

VICE Cosmetics

VICE is a cosmetic brand that gives women freedom and confidence, while allowing them to support causes that aid individuals struggling with destructive vices in their daily lives.  A vice is an immoral behavior or habit.  VICE is a brand designed for confident, bold women ages 21-30 who express themselves through the use of makeup.  VICE is a unique brand in that it gives a percentage of its proceeds to organizations that aid individuals with vices such as alcoholism, drug abuse, obesity, eating disorders, tobacco use, and gambling.

Everyone has their vice - so what’s yours?